Rebecca Reser,
Principal Strategist

Rebecca Reser is a multi-passionate strategist and facilitator with a background in customer and employee experience, strategic problem solving, cross-functional collaboration, and emerging tech innovation.

Early on Rebecca built a consulting career helping companies embrace digital marketing and innovate human-centered products, processes, and experiences. 

Rebecca then spent 6 years leading research and experience strategy initiatives for the financial services giant, USAA. While there she drove omnichannel integration across their mobile app, chat, agent desktop, phone, IVR, and personalization experiences.

In her current practice, Rebecca is on a mission to bring cross-functional teams together to build trust and inclusivity, solve complex problems, and accelerate strategic value delivery.

Industry Expertise

Emerging Tech

As a passionate innovation facilitator and futurist, Rebecca leverages proven methods to help teams identify their best opportunities, and navigate the risks and rewards of frontiers such as Generative AI, FinTech, and Web3

Investments & Advice

From digital advisors to white glove wealth management, self-directed trading to bots and crypto, Rebecca has experience researching, designing, and building investment and advice solutions to meet the needs of every segment of the retail investment space

Insurance

From life and health to property and casualty, Rebecca has facilitated multi-billion dollar strategic transformation and systems modernization efforts in the insurance space to include product innovation, policy admin, servicing, claims, and catastrophe operations

Retail Banking

Rebecca has a profound grasp of the global retail banking industry having created and driven a $200MM transformational omnichannel strategy for a Fortune 100 retail bank that increased personalization, mobility, automation, experience quality, and operational efficiencies